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News & Insights

After Super Bowl LX: Nevada Drops, New York Surges, and the New Reality of 2026 Sports Betting

Super Bowl LX (played February 8, 2026) is over, but the betting story it produced is more useful as a market read than a...

Partnership Failures & Wins: Case Studies from the Last Year

Partnerships remain one of the fastest ways for iGaming companies to expand reach, unlock new markets, and diversify revenue streams. Yet not all alliances...

From Conferences to Virtual Hubs: What Events Look Like Post-2025

The iGaming industry has always relied heavily on conferences — from ICE London to SiGMA Malta — as hubs for networking, deal-making, and showcasing...

The Evolving Affiliate / Brand Partnership in 2025: From Referrers to Co-Creators

Affiliate marketing has always been a core growth engine for iGaming. In 2025, however, the model has shifted far beyond simple referrals. With rising...

Behavioral Micro-Experiments: Using Data to Drive Player Engagement

In 2025, leading iGaming operators are shifting from large, one-off campaigns to behavioral micro-experiments — small, controlled tests designed to understand player behavior at...

Human Touch at Scale: How to Mix Automation + Empathy in CX for VIPs

By 2025, VIP players remain the heartbeat of iGaming revenues, often contributing 50–70% of GGR. But the bar has risen: VIPs want more than...

Beyond Bonuses: What Retention Means in 2025

In 2025, retention in iGaming is no longer defined solely by bonus spend. Players expect seamless payments, personalized experiences, and responsible play safeguards. Operators...

Consumer Protection & AML in iGaming: Where Rules Are Tightening in 2025

In 2025, regulators are doubling down on consumer protection and anti-money laundering (AML) requirements for iGaming operators. Stricter affordability checks, real-time monitoring, and tougher...

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